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On Monday, Sept. 10, to better reflect its policy and action-oriented identity, the Westchester County Association unveiled its first major brand realignment since its founding in 1950.
The new brand emphasizes the WCA’s heightened focus on its high-level advocacy – which has long differentiated the organization within Westchester’s business community – and sets the stage for a series of major new economic development initiatives to follow in the coming months.
“The Westchester County Association is synonymous with economic development in Westchester. This new brand reflects that reality,” said William P. Harrington, chairman of the WCA.
William M. Mooney, Jr., president and chief executive officer of the WCA, said: “We are proud to be the only organization completely dedicated to the development and advocacy of policies that will support our members and grow Westchester’s economy. It is what we eat, sleep and breathe."
The centerpiece of the WCA’s new brand is a completely redesigned website, by clicking here: www.westchester.org.
It will serve as a valuable tool for members: connecting businesses, nonprofits and municipalities with practical resources that support their objectives. The website will house the WCA’s original reports, analyses, white papers and plans, including the Healthcare Advocacy Plan to control health care costs in New York, and the Land Use Development Playbook, which identifies and outlines land use policies and strategies to streamline and improve the planning, zoning and approval processes in municipalities across the county.
With its new look, including a modernized logo, the Westchester County Association will continue to be the region’s economic development advocacy organization, focused on developing and advancing smart-growth policies, particularly in the areas of healthcare, real estate and housing, workforce development, gigabit-speed broadband connectivity, and closing the digital divide.
“We are excited to be working in collaboration with the WCA on such an important community-focused initiative. Providing internet access to all of our students both inside, and outside, of school is critical and allows our children to continue to excel,” said Joseph Ricca, Superintendent of the White Plains School District. “We hope to make progress in collaboration with our community partners toward closing the technological access gap that may exist here in New York, and nationally.”
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